THE MATH OF BEAUTY: 0.7 AND BEYOND
What do Marilyn Monroe, Sophia Loren, and Elle Macpherson have in common? The number 0.7 and the letters WHR.
If you measured the waist and hip circumference of these three women, you’d fi nd that their waists are 7/10 the size of their hips. This makes their waist- to- hip ratio (WHR) 0.7, and this ratio in females appears to be hardwired into the male brain as a sign of fertility and therefore attractiveness.
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The good news? If you were born with wide hips, no worries.
Working toward a more slender waist has been shown to have a greater effect on attractiveness than reducing hip size. If your WHR is high, dropping it even a little bit will increase your power (health and hotness) to attract a male partner.
Perhaps the simplest tool for fine-tuning WHR in both sexes? No surprise: the kettlebell swing.